Thanks to CFK Finance, the highly exclusive swimwear brand, A La Plage, has joined a European lingerie giant.
Just before the summer, A La Plage, designer and manufacturer of chic beachwear, changed hands to improve its development in France and Europe. Founded twenty-five years ago by Isabelle de Maistre, the companies COTEMA (Workshop for the testing and manufacture of high-end swimwear) and A La Plage (Brand of swimwear and accessories for the beach) have just been bought by a European group specialising in lingerie and developing at a rapid pace.
Isabelle de Maistre explains:
“I wanted to ensure sustainability for these two entities, which achieve an annual turnover of 2 million Euros, at the same time as a serious and swift development. A La Plage, which has benefited up till now from a highly confidential distribution thanks to its two Parisian boutiques (rue de la Pompe 16°, and rue de Solférino 7°) and to a few select clients, has enjoyed considerable fame for several years both in women’s magazines and among a clientele attracted by its technical qualities. Its development became evident. Claude Dupuis, Associate at CFK Finance, only needed a few months to reach this agreement. She introduced several candidates to us, all well targeted and in the desired business line. With her, we studied all the proposals very carefully before reaching this decision. The agents at CFK Finance are consummate professionals, who provide real support throughout all the stages of this difficult process from the decision to transfer right up to the final signature. We weren’t abandoned for even a day. Claude Dupuis worked with us with a sincere desire to succeed, in confidence and with a personal, attentive, friendly and very professional approach.”
Isabelle de Maistre will support the integration of the two companies by the buyer for as long as necessary.
Seller’s advisors: Claude Dupuis, Associate, CFK Finance
Mr Gérard Drubigny, Lawyer
Buyer’s advisors: Jacques-Edouard Moreau, Banque QUILVEST
Mr Steve Cygler, Lawyer
Press contact: CFK Finance
Telephone: +33 (0)1 56 26 54 63
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